Dash or underscore on URLs?

Well this is one of those questions I get from a lot of our customers who have their own Content Management System.

Ultimately it’s best to go with the dash as it acts as a seperator where underline joins the terms together, but I thought I would let Matt Cutts from Google (yes an actual Google person) explain the difference in the video below if you’re interested in knowing why. Continue reading ‘Dash or underscore on URLs?’ »

Google+ just what social thing is it this time?

Google Wave crashed, Google Buzz fell on deaf ears, but can Google+ add to our social life’s?

Google is in the process of launching their new attempt at challenging Facebook, let’s hope that they have learned from their first two attempts, Wave and Buzz, which were both terrible launches and complete disasters for users.

So a client asked me what makes this one different from the rest of Google’s social media attempts? Well they are allowing you to essentially divide up your social groups, which could either be really good or a terrible idea, time will tell.

So what do I mean by divide up the social group? Google calls this “Circles”.

Continue reading ‘Google+ just what social thing is it this time?’ »

3 simple rules for a more effective website

A client who just purchased a website with a content management system with us asked me this morning, for 3 simple rules for running an effective website.

Of course this is a minefield of information, but because I had to limit it to just 3 I sent them the following list, I hope you benefit form it as well.

Continue reading ‘3 simple rules for a more effective website’ »