Contact Multimedia Web Design Glasgow

I typed up a quick reply to a clients query and thought with a few edits it would make a good topic to share with everyone here.

Back links are one of the most important aspects you can have in your SEO campaign as it makes one of the biggest impacts on your page ranking and therefore your position in the natural searches of search engines, so get as many back links as you can.

However be aware of paid link backs and link farms as these will harm your SEO rankings. Also try to get links from related or associated websites and not just random sites as this again will help firm up that you are a vital resource or business in your chosen industry.

Finally don’t just have all the links go to your home page, you will get ranked better if you post direct links to information pages or products. It also means that the visitor doesn’t have to go looking for the page.

One last thing when you get a back link ask the website owner to not just put click here as the link, try to get them to link with the keywords of the service or product that tie into your Search Engine Optimisation.

So for example “click web design to visit the Contact Multimedia website”

Now go and build your external links!

Alan Fair

I’d like to thank Chris Sutherland from Docusense Ltd for highlighting this video. It looks like a very interesting program for the times we are in.

Ok so there are free options out there like skype, MSN etc… and between 2 maybe even 3 people that can work fine, but what about all those annoying things that go wrong.

· Someone’s connection breaks, so you have to wait until they come back

· You are all trying to access things on the internet at the same time as talking so the line quality gets really bad

· You mic is picking up speaker sound and echoing everything back

That’s just to name a few.

So what is the option I’m putting on the table, well if you want a simple way to have a teleconference and don’t mind paying a little bit of cash to do it you might want to check out http://www.powwownow.co.uk it’s a pay as you go teleconferencing service

I’ve used it a few times now and it works quite well, but the simplicity of this is great all you need is a landline the phone number and the pin number and that’s it.

If anyone knows of any alternatives please comment, I would love to hear about them!

Alan

Here are the 7 SEO mistakes we find are made a lot:
1. Targeting the wrong keywords & lack of keywords in the content
2. Ignoring the Title tag
3. A full Flash website, where a html one would do
4. Lack of consistency and maintenance
5. Concentrating too much on meta tags
6. Using only Images for Headings
7. Back link spamming
I will elaborate on some of these in future blog posts.

Alan

I had an interesting experience today at a morning network meeting.

I have lost most of my voice to a sore throat and really didn’t want to miss a networking event. So I created a bunch of PowerPoint slides the night before with the usual questions and answers that you go through at these events and stuck it on my mobile phone. I even created some specific slides for people I knew would be there and that I had to talk to.

I did have to start talking eventually to get somewhere in some of the conversations, which my voice suffered for, but it gave me a good insight into what I may need to prepare for the next time and in my other sales material.

It has also showed me how to be more efficient in communicating my message in the future when I can talk again.

Something to think about, without talking, can you describe your sales information as short bullet points that will effectively get your message across to someone who knows nothing about what you do?

Alan

I am part of a group on LinkedIn and someone called Paul Hunter posted this link

A great thought provoking video.
Alan

I came across what I think could possibly be one of the most cost effective ways to see how people use your website. This can help to shape your site to become more effective. I’ve been using it for a week now and have made several small changes that have already paid off.

Stats can only tell you so much and even for a stats junkie like me there is a lot of assumptions that you need to make, not ideal.

What you really want is to be able to watch people use your website, but the problem with that is they are usually aware that they are being watched. This can influence how they use your site. They also tend to not actually be your customers, so the data is useful, but is missing some vital information – how your actual customers use your site.

If only there was some way to be able to see what customers do on our sites without them knowing it? Well there has been something for a while now, but it was a very VERY expensive thing to do.

No longer though, go here http://www.userfly.com and sign up for a free account. You get 10 free captures a month or you can upgrade to get more. All you need to do is then add a piece of code to your website (ask me if you need help doing this – I’ll do it for free) and enjoy watching your customers actually using your website.

I feel I should let you know they are updating the site and it’s features constantly, so there are a few bugs here and there, but I still think the data you get to see is invaluable.

Do you have a time saver or something like this site that you can share with us, leave a comment if you do!

Alan

Today I had a client ask me where she can get free photos for her site, so I had a quick look around on the internet and came across a very handy collection of free stock photo sites (someone else has kindly collated them for us).

It’s always difficult choosing the right photo, so having plenty of sites to look at increases the chances that you’ll find the perfect one.

What I would say though is sometimes free sites just don’t have the image you need and for the sake of a few quid you can save yourself a lot of wasted time trawling through the free sites if you just buy the images. Also it helps to support the photographers being able to take more.

Anyway happy hunting, here’s the link Free Stock Photo list

I got asked by a client how we go about choosing keywords for websites, mainly because we showed them that potential customers were typing in keywords that they didn’t think about. This is mainly due to the fact that they are too involved in the technicalities of their products and not aware of how customers see or describe them.

This is one of those moments where you normally tell a half truth, why you ask? Well you don’t want to give all your secrets away to potential clients and you will potentially lose out on paid if you told them everything, think about it would you tell them your secret?

Now I’m not going to give away all my secrets, but I will give away a pretty big one and that’s a tool that helps you with what keywords people enter into search engines. This tool does charge an annual or monthly fee, but it is the standard keyword tool for any web designer or Search Engine Specialist that would like to add value to a client by having the most relevant keywords on their site.

Of course you can try to figure out what keywords are relevant to your potential customers, but why guess when you can have the facts.

If you have a Content Management System like ours then you will be able to do you’re updates yourself, which means you can really get into optimising your website for no more than the subscription and your time. That’s not to say the a web design company cannot help you improve your SEO, they can, but wouldn’t it feel great to be a little self sufficient

Free 7 Day trial for the best keywords for your business and drive more traffic to your website!

I thought I would share a very cool site (or maybe it’s cool just to us web developers), but I have a sneaky suspicion you’ll lose at least an hour to this as well.

It’s the internet archives, what do I mean by that, well this site stores as much information as it can on websites past and present. So if you’ve had your website change in the last year or so, but you wanted to look at your old site, then just put in your url and it will list all the version it has saved over the years.

**Warning** usually images and CSS (a coding thing) for new sites aren’t saved as the engine was built for the days where code and design weren’t separated, but it can be interesting.

http://www.archive.org/index.php

p.s. you can use it to see what your competitors may have done in the past as well, but you didn’t hear that from me

Kind Regards
Alan Fair