The Lost Knowledge Blog for Web Design

This is a promotion site for the real site.

What’s great about it is that it takes an ordinary boring run of the mill website and through a series of events (you’ll have to watch it for yourself) turns the site into something that is cool & fun, you’ll just need to send it to your friends.

Now whether you buy anything or not at that moment is in question, one thing it will certainly do is get people talking about your site for free and your sales should go up as a consequence.

Your Search Engine results should also improve as people are sending one way links to your site (thats the best kind of links).

A prime example is I’m telling you about it and here is the link http://producten.hema.nl/

Go fourth, enjoy and tell others about it.

Alan

I’m dealing with a client who is getting a logo and they asked me a question most people have probably thought about, what makes a good logo that people will recognise?

So is it the good quality design?

Let’s face it there is a lot of money spent on some of the big brand names to come up with a perfect logo, take Nike or MacDonalds for instance.

However there is another side to this, what about the other companies that spend large sums of money on a logo, but you’ve never noticed them before.

So having a good designed logo is necessary because once someone see’s it you want them to be able to recognise it again at a glance, that’s done with colour and shapes, but it doesn’t get people knowing the brand who aren’t already your customers. To prove that you still need a well designed logo think of the fact that no one every uses Burger King or Pepsi in examples of branding and they spend just as much.

So does it come down to exposure then?

Well I would say yes, at the end of the day you and I could walk down the same road and be exposed to the same number of logos, but I may notice only the nike ones because I know the brand well. You however may notice Nike, but also a small local company logo that I’ve never heard of, because you use them all the time.

This means that you need to try to get at least your logo out there, all the time, everywhere you go, so take all the opportunities you can to display it, because if you do it will forge an instant level of trust in poeple who have haven’t met you yet. If you get a well designed logo then you increase your chances even more.

p.s this also works for your name, if people are talking about you or your name is thrown around online then you can meet people who have never met you but they feel like they know you. How many stars do you think you know well because you’ve read so much about them!

If you want some help designing a logo or some marketing advice check out our website at www.contactmultimedia.co.uk

Alan Fair

This video has been very cleverly put together using videos of other videos online. What this person does is create a whole new song from all these other individuals, just simply brilliant!