Google Analytics – Intelligence Engine

Wed design Glasgow Owner of Contact Multimedia*EDIT 1: It has been brought to my attention that not all accounts have this option yet, but it should appear soon*

*EDIT 2: I’ve noticed some accounts with the Intelligence section now added to UK accounts, so you should now be able to take advantage of the information below*

Ok so you’ve got Google Analytics and you know generally how to use it. Well Google have added a new feature called the ‘Intellegence Engine’, here’s what google have to say about the subject.

Analytics Intelligence: We’re launching the initial phase of an algorithmic driven Intelligence engine to Google Analytics. Analytics Intelligence will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. For instance, Intelligence could call out a 300% surge in visits from YouTube referrals last Tuesday or let you know bounce rates of visitors from Virginia dropped by 70% two weeks ago. Instead of you having to monitor reports and comb through data, Analytics Intelligence alerts you to the most significant information to pay attention to, saving you time and surfacing traffic insights that could affect your business. Now, you can spend your time actually taking action, instead of trying to figure out what needs to be done.

Custom Alerts make it possible for you to tell Google Analytics what to watch for. You can set daily, weekly, and monthly triggers on different dimensions & metrics, and be notified by email or right in the user interface when the changes actually occur.

If you’re not sure about all that here’s a nicely described video of the features it has.


  1. games says:

    Cool website, thanks for sharing the info!!

  2. mayur gohel says:

    You have the coolest blog EVER mate, already bookmarked it. I’ve beed doing seo for 2 years now, and I’ve never really seen somebody so passionate about it.

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