Virgin Trains email, as bad as spam – Your flight details

Wed design Glasgow Owner of Contact MultimediaOk this isn’t spam, but it certainly felt like it when I got it through.

This email really peeved me off and wasted about 10 mins of my time and took me off my chain of thought while I tried to figure out if someone had hacked into my virgin account.

Had I just read the email a little bit more I would have discovered that this was them just trying to be clever. They wanted to show how much less hassle it is to take the train than fly to London.

The problem is had they not done it in such an alarming way this would have been a good email, but all it’s done is annoy me as a customer as I genuinely thought someone had logged into my account and use my details to book a ticket.

If you’re considering doing a newsletter campaign take this lesson and make sure you think about how it appears to the person getting it, you really don’t want them calling you up to complain about the hassle they’ve you’ve put them through.

Here’s the actual email content so you can see what I’m talking about.

Virgin Trains email as bad as spam

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