Proof you don’t always need the best product to sell!

On my weekly research I came across a story that proves that you don’t always need to have the latest best product on the market, just one that speaks to your customers needs.

Tesco found this out at Christmas by complete surprise with a new mobile phone they were selling.

Here’s the link

Just before you go though, have a think about using traditional marketing techniques to see if you can identify a niche in your market and get there before your competitors.

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