Google release public data – Marketers – READY!

Google have released public data to the world, it’s a marketers dream, but is also really handy for business users if you can spend the time sifting through the stats.

Here’s the link http://googleblog.blogspot.com/2010/03/statistics-for-changing-world-google.html and heres a video with a basic explanation.

Now there is more US data than UK data at the moment – this should get better over time, but if you do sell internationally (especially US) you will be able to look into for example specific growth areas of employment.

Granted some of the data will be a little out of date, but any marketer knows that it’s rare to get up to the month data like this (unless you spend a lot of money!). Most times it’s a best experience and knowledge estimate on trends using previous data to extrapolate how to exploit a particular area of a market.

This is why having someone who knows traditional marketing (generally referred to as offline marketing) as well as new marketing (generally referred to as online marketing) like we do is vital in being able to ensure there is a market place for a new website.

A slight side note and something that has been bugging me when I talk to new clients, every single one of them only want to pay for online makreting and they ignore the obvious offline marketing strategies. In today’s world too many people concentrate only on online marketing, what about the foot fall for retail, pubs, restaurants, events etc… you can’t possibly just do only online marketing, well not if you want to be successful, ok so mini edu-rant over.

Anyway this looks like it will become a great resource for the future and I look forward to keeping an eye on the updates Google make to the system.

Alan

One Comment

  1. Jefferson Ciccarello says:

    Very good stuff.

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