It’s all about the funnels

So there’s a new set of reports for Adwords called search funnels, aparently it will make you understand the true value of a keyword in your ads.

Below is a video that explains it quite well and if you want to read more head over to googles own blog to get the details http://analytics.blogspot.com/2010/03/new-in-adwords-search-funnels.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FtRaA+(Google+Analytics+Blog)&utm_content=Google+Feedfetcher

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