Marketing Mini Series – Email Marketing 1 message

1 message per email

One thing I see time and time again and that is someone trying to squeeze far too much sales into an email newsletter or promotional email. Now there are the rare types of businesses that can get away with this (amazon, dabs etc…), but generally most businesses should focus on one key message or product/service. People have short attention spans these days.

This may mean that you send out your email to a smaller list of customers or prospects that would be interested in it or you could hope that if they aren’t they will pass it along to someone else who is. Regardless try to target niche markets in your industry you should find it increases response rates and hopefully conversions as a consequence.

Bonus tip: Keep your email short and put the real detail on a separate sales page on your website, that way you can hook them in with a snappy quick to read email with only the main benefits to get them interested. This detail will also be picked up by search engines so you should benefit from that as well.

5 Comments

  1. Info Prodigy says:

    Fantastic piece of writing bro. This important is just a seriously nicely structured piece of writing, just the information I was seeking regarding. Kudos

  2. Lauren Stewart says:

    Email marketing is quite effective in lead generation. i made a couple of affiliate sales by email marketing alone,:`

  3. Jason Rivera says:

    sometimes i hate e-mail marketers coz they email me some spammy stuffs”`

  4. Basin Taps · says:

    you can always say that email marketing is one of the best ways that you can market products :

  5. скачать скайп says:

    Regardless try to target niche markets in your industry you should find it increases response rates and hopefully conversions as a consequence.?

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