Marketing Mini Series – Find your ideal customer

Find your ideal customer

Look at all your current customers, are there any that you’ve thought ‘I wish all my customers were like them?’ If you do then write down all their traits that make them a good customer then simply look for other businesses that share those same traits. Change all your marketing material in line with this new target after you have confirmed first on a small scale that it works.

If you don’t have one then think of what the ideal customer would be then try to target them.

Bonus Tip: Work out all the things you did for that ideal customer just in case your approach was different from how you normally deal with customers, you never know you may inadvertently have made them into your ideal customer!! How good would that be, the ability to turn average customers into ideal ones, isn’t that worth a day or two of your time and effort to work out??

Alan Fair

Contact Multimedia

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