3 simple rules for a more effective website

A client who just purchased a website with a content management system with us asked me this morning, for 3 simple rules for running an effective website.

Of course this is a minefield of information, but because I had to limit it to just 3 I sent them the following list, I hope you benefit form it as well.

  1. Build good quality content and get relevant traffic to your site
  2. Encourage your visitors to explore and to return as often as possible
  3. Get them to take some form of action when they are there, so get their email address or have them call you.

That’s it, if you manage that then your site should see some improvement – remember most sites are lead generators not a sales machine (unless it’s an e-commerce site of course).

Good luck!

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