Archive for the ‘Email Marketing’ Category.

7 Words to avoid in Email Campaigns

We were asked by a client to look at an email marketing campaign and give our thoughts on it (we’ll be sharing more tips over the next few months). when we looked at what they wanted to send to their customers we realised that it was going to be caught by Spam Filters they asked how they could avoid that.

The biggest part of the email that failed was the lanuage that was used. This mostly breaks down to specific words that Spam Filters will pick up on and use to evaluate the email as Spam or not Spam.

Here are 7 words you should probably avoid, we’ll build up a bigger list over time to help you
  1. 50% off!
  2. Free!
  3. Earn £££s
  4. Satisfaction Guaranteed
  5. Discount!
  6. Double your income
  7. You’re a Winner!

Alan Fair

Contact Multimedia