What I hope to achieve is to highlight many things that may be within your actual power to improve on your website from Search Engine Optimisation (SEO) to improving the conversion rates of your website call to actions. Most of which can be done without any specialist coding knowledge or skills, just your time and effort.

I mean what is the point in having a Content Management System (CMS) to control your website, if you don’t have the knowledge to actually get the most out of it.

What I’m looking for is to talk to people who currently have a Content Management System, but feel they aren’t getting anywhere with their site, and if all you’ve been told this phrase “All you need to do is add new fresh content to your site regularly” then please get in touch there’s a lot more to it than that and it’s not difficult to do once you know how.

I will gladly throw in a couple of hours free consultation to anyone willing to talk openly about their issues, plus I’ll give you and your business a mention in the eBook, maybe even a free copy when it’s completed

Go to our main website contact page and fill out the form and mention that you can help out with our CMS Study & eBook.

Alan

Here’s the link to enjoy the full article http://www.wired.com/magazine/2010/02/10yearsafter/all/1

Here’s the link http://googleblog.blogspot.com/2010/03/statistics-for-changing-world-google.html and heres a video with a basic explanation.

Now there is more US data than UK data at the moment – this should get better over time, but if you do sell internationally (especially US) you will be able to look into for example specific growth areas of employment.

Granted some of the data will be a little out of date, but any marketer knows that it’s rare to get up to the month data like this (unless you spend a lot of money!). Most times it’s a best experience and knowledge estimate on trends using previous data to extrapolate how to exploit a particular area of a market.

This is why having someone who knows traditional marketing (generally referred to as offline marketing) as well as new marketing (generally referred to as online marketing) like we do is vital in being able to ensure there is a market place for a new website.

A slight side note and something that has been bugging me when I talk to new clients, every single one of them only want to pay for online makreting and they ignore the obvious offline marketing strategies. In today’s world too many people concentrate only on online marketing, what about the foot fall for retail, pubs, restaurants, events etc… you can’t possibly just do only online marketing, well not if you want to be successful, ok so mini edu-rant over.

Anyway this looks like it will become a great resource for the future and I look forward to keeping an eye on the updates Google make to the system.

Alan

Avoid

1. choosing a title that doesn’t match up to the content on your web page
2. embedding text in images as users may want to copy and paste it or even more important search engines won’t be able to pick it up.
3. not formatting your page with the proper structure, think back to doing essays in english, title heading, content, sub heading, content, sub sub heading, content. google and many other search engines will reward you for it
4. having a complex navigation structure as search engines won’t like it but more crucially it may turn away visitors as they won’t know how to find the information they are looking for
5. having drop-down menus, images, or animations for navigation only. Most search engines may miss out on some crucial links from your website. Also having the links follow the standards will aid in your sites accessibility

Do not

1. hide text on your website, Google or another search engine may remove you from the search engine results.
2. duplicate content on your site from other sites. True, Google does like content, but it needs to be original to help get you to the top!
3. buy 1000’s of links and think “that will get me to the top of the search engines!”. Google especially like natural link growth over a long period of time and are coming down hard on mass link buying.
4. link to every single person/business who wants a reciprocal link. Try to only link to sites that are related to your industry and will help your visitors.
5. have the same anchor text for every link pointing to your website, try to change it to use various keywords that you want to target your site with if possible.

Alan

Alan

Alan

Just in case you were wondering what the world record is for a human solving a rubiks cube, it’s not the fabled 12 seconds everyone seem to think it is, it’s actually 7.08s trust me that is super quick! Want some proof ok I can do that, just watch the video below.

Man that’s so cool, hey I did warn you that I was a geek and if you’ve read this post and watched the videos you may just be one too!

Alan

This is especially true for businesses as it should be treated as an asset, a record of your expertise, all the problems you solve, the comments made by fans of your blog, all the opinions you have. If you don’t value all of that then you have nothing to worry about and probably shouldn’t be spending the time putting the posts online.

This is a real world example of why this is important to maintain your own copy of your blog, you never know what subject might be the next to go See Article.

Ok so this one is about potential pirated MP3’s, but think about the fact that you have no control over the information you put up there, Google or whoever else runs you’re blog can just whisk it away at any time.

Alan

This is quite exciting for Photographers, but also everyone else as you get to experience things you may have missed, next step video??

Alan