Proof you don’t always need the best product to sell!

On my weekly research I came across a story that proves that you don’t always need to have the latest best product on the market, just one that speaks to your customers needs.

Tesco found this out at Christmas by complete surprise with a new mobile phone they were selling.

Here’s the link

Just before you go though, have a think about using traditional marketing techniques to see if you can identify a niche in your market and get there before your competitors.

Some Free Directories to check out

If you haven’t signed up already here is a link to a directory you should be part of Freeindex

Here are another few to sign up to:

This one seems to be getting advertised a lot so it will probably become a good one to be in early with.

Dmoz – Find your area and click on the Suggest URL on this one (very important you do this one)

This one goes up and down like a yo-yo in the google rankings, but worth putting your information into as it’s been around for a while now.

Ok that’s your freebie list to help get you started ;-) just type free directories in Google, but be warned you can spend all day doing this which Google especially won’t like if you suddenly turn up in hundreds of directories in one or two days, so save the search and just do a couple a day or week.


Spam Warning – HMRC – Notice of Underreported Income

Well I’ve finally been getting in some new spam and of course coming up to the self assesment time they are at it again – grrr those spammers.

So in this one (see spam email at the bottom) just look at the reference number, guaranteed you won’t have that on any of your official tax documents.

The link also goes to a completely different site from the inland revenue you can tell that because their web address is  and they have… if you hover over the link you’ll see this address show up.

Basically after the first two slashes in the http:// the very next slash you see signifies the end of the actual domain name. so in this case the part is taking you to a completely unrealated domain name to the …… part.

Also in this case they got my name from my email address, which most people have, so that’s why it seems like it’s personalised (generally spam email isn’t personalised), so if you have a strange ID to your email this should look even more suspicious.

HMRC will very rarely email you, most of these issues will be dealt with via a letter in the post or a phone call, so if you get any emails verify it by calling up the revenue just to be sure.


Taxpayer ID: alan-00000217490017UK
Issue: Unreported/Underreported Income (Fraud Application)

Please review your tax statement on HM Revenue and Customs (HMRC) website (click on the link below):

review tax statement for taxpayer id: alan-00000217490017UK

HM Revenue and Customs