Content Management Systems – giving actual power to the customer

I’m finally getting back to an eBook I started writing last year titled “The Lost Knowledge – Things your web developer never told you”

What I hope to achieve is to highlight many things that may be within your actual power to improve on your website from Search Engine Optimisation (SEO) to improving the conversion rates of your website call to actions. Most of which can be done without any specialist coding knowledge or skills, just your time and effort.

I mean what is the point in having a Content Management System (CMS) to control your website, if you don’t have the knowledge to actually get the most out of it.

What I’m looking for is to talk to people who currently have a Content Management System, but feel they aren’t getting anywhere with their site, and if all you’ve been told this phrase “All you need to do is add new fresh content to your site regularly” then please get in touch there’s a lot more to it than that and it’s not difficult to do once you know how.

I will gladly throw in a couple of hours free consultation to anyone willing to talk openly about their issues, plus I’ll give you and your business a mention in the eBook, maybe even a free copy when it’s completed ;-)

Go to our main website contact page and fill out the form and mention that you can help out with our CMS Study & eBook.

Alan

The Internet 10 Years on from the bust era

Wired have done a really good round up of the last 10 years since the dotcom bust era. The article has lot’s of good information in it and lots of stats on before and after or horrible announcment mistakes from people believing they would rule the world.

Here’s the link to enjoy the full article http://www.wired.com/magazine/2010/02/10yearsafter/all/1

Google release public data – Marketers – READY!

Google have released public data to the world, it’s a marketers dream, but is also really handy for business users if you can spend the time sifting through the stats.

Here’s the link http://googleblog.blogspot.com/2010/03/statistics-for-changing-world-google.html and heres a video with a basic explanation.

Now there is more US data than UK data at the moment – this should get better over time, but if you do sell internationally (especially US) you will be able to look into for example specific growth areas of employment.

Granted some of the data will be a little out of date, but any marketer knows that it’s rare to get up to the month data like this (unless you spend a lot of money!). Most times it’s a best experience and knowledge estimate on trends using previous data to extrapolate how to exploit a particular area of a market.

This is why having someone who knows traditional marketing (generally referred to as offline marketing) as well as new marketing (generally referred to as online marketing) like we do is vital in being able to ensure there is a market place for a new website.

A slight side note and something that has been bugging me when I talk to new clients, every single one of them only want to pay for online makreting and they ignore the obvious offline marketing strategies. In today’s world too many people concentrate only on online marketing, what about the foot fall for retail, pubs, restaurants, events etc… you can’t possibly just do only online marketing, well not if you want to be successful, ok so mini edu-rant over.

Anyway this looks like it will become a great resource for the future and I look forward to keeping an eye on the updates Google make to the system.

Alan