Posts tagged ‘blogs’

Are blogs still relevant & useful to a business?

Well first off if you’re reading this blog and if you find the information useful then the answer is simply yes.

The problem is that people want everyone to find it useful, a good blog or article will speak to the people that it’s relevant to. Just like any news story or latest trend will concentrate on the people that matter and forget the ones that don’t.

So with that question answered already here are a few things to keep in mind when you’re considering a blog for your website or just in general.

Don’t use the free blog sites, why??

  1. Yes you will save money, but the downsides are far greater. For example you spent a year building up all this great content for your blog, so you’ve got around 200 articles that are read often, you want to benefit from the traffic you’ve managed to gain and decide to incorporate the blog into your own website domain, this is a great idea. The problem is that you first of all need to transfer all the articles over to your new site, this is a very time consuming job (there are some free blogs that might let you back up and restore to a different install somewhere else, but generally your locked into the specific software you were using).
  2. This then leads to the real problem ‘redirection’ a free blog like googles own blogspot for example won’t let you use a 301 redirect, this is absolutely necessary if you want all those links you’ve gained over the years to mean something for your new blog home. So now you will lose all of that traffic, not to mention that mapping all the old links to the new ones will be near impossible and at the very least won’t be cheap. You also need to consider all the people who have bookmarked or passed on links to other people, you might lose a potentially big contract because you’re blog didn’t work.

So for the sake of getting the blog setup first on your own site it will save you a lot of time and money later down the line and let you take advantage of additional traffic you gain over the years.


Social Media – Can you believe these numbers?

So since you started reading this post the number of blogs, videos watched on You Tube, even new twitter members has gone up a ridiculous amount. A chap named Gary Hayes has created a nice little flash app that allows you to see the projections of the stats being thrown about, do you still think that you don’t need to get involved in Social Media?

If you don’t know where to start we have another post that allows you to start the basics of your social media strategy if you need help then why not get in touch with us and we can help guide you through the minefield of information and make sure you aren’t wasting your valuable time.

Social Media – How does it all relate to your own website?

How does Search Engines, Social Media, Blogs, Directories, SEO, Articles, Video and Podcasts, Networking, Link Building, Newsletters (the list goes on) all relate to your own website?

I’ve had lots of clients that are confused by it all as they can’t figure out how it’s all┬árelated┬áto each other. I have also attended a couple of network meetings that had some talks on the subject, these highlighted to me a need for a simplification of the concept. So I thought I would make a visual representation of the most popular abstract concepts.

The image below shows the main/popular methods and essentially how they can relate to your own website. There are many more options that could be added, but these are the ones mostly talked about by my clients.

One of the biggest realisations of the visual below is that Social Media is fast becoming it’s own form of a people and content search engine outside of search engines like Google, Yahoo and Bing.

Social Circle - How it all relates to your website

Why don’t you make a comment on the post and I’ll try to update it if there is space or I’ll create a second one to cover the others, like say traditional marketing media (flyers, brochures etc…).