I’ve had lots of clients that are confused by it all as they can’t figure out how it’s all related to each other. I have also attended a couple of network meetings that had some talks on the subject, these highlighted to me a need for a simplification of the concept. So I thought I would make a visual representation of the most popular abstract concepts.

The image below shows the main/popular methods and essentially how they can relate to your own website. There are many more options that could be added, but these are the ones mostly talked about by my clients.

One of the biggest realisations of the visual below is that Social Media is fast becoming it’s own form of a people and content search engine outside of search engines like Google, Yahoo and Bing.

Why don’t you make a comment on the post and I’ll try to update it if there is space or I’ll create a second one to cover the others, like say traditional marketing media (flyers, brochures etc…).