Posts tagged ‘Marketing ideas’

Marketing Mini Series – Email Marketing 1 message

1 message per email

One thing I see time and time again and that is someone trying to squeeze far too much sales into an email newsletter or promotional email. Now there are the rare types of businesses that can get away with this (amazon, dabs etc…), but generally most businesses should focus on one key message or product/service. People have short attention spans these days.

This may mean that you send out your email to a smaller list of customers or prospects that would be interested in it or you could hope that if they aren’t they will pass it along to someone else who is. Regardless try to target niche markets in your industry you should find it increases response rates and hopefully conversions as a consequence.

Bonus tip: Keep your email short and put the real detail on a separate sales page on your website, that way you can hook them in with a snappy quick to read email with only the main benefits to get them interested. This detail will also be picked up by search engines so you should benefit from that as well.

Marketing Mini Series – What’s worked before

What’s worked before

This is a simple little concept, look at other companies in your field that have been around for a while and are successful as they have spent lots of time testing the marketing for you. Now you won’t get all the juicy details, but you’ll have a great place to start from and save yourself some time and money.

One thing, make sure you don’t just outright copy them, put your own spin on things, also check that they haven’t trademarked or patented anything, you don’t want to get into a legal battle with a company that has a good and long standing reputation, you’ll only harm your own.

Bonus Tip: When you talk to people at networking events and they say oh I already have that, ask them where they got it and why they were happy to buy it from them. This should give you a great idea of what your customers expect to get from the product or service you offer as well.

Marketing Mini Series – Find your ideal customer

Find your ideal customer

Look at all your current customers, are there any that you’ve thought ‘I wish all my customers were like them?’ If you do then write down all their traits that make them a good customer then simply look for other businesses that share those same traits. Change all your marketing material in line with this new target after you have confirmed first on a small scale that it works.

If you don’t have one then think of what the ideal customer would be then try to target them.

Bonus Tip: Work out all the things you did for that ideal customer just in case your approach was different from how you normally deal with customers, you never know you may inadvertently have made them into your ideal customer!! How good would that be, the ability to turn average customers into ideal ones, isn’t that worth a day or two of your time and effort to work out??

Alan Fair

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