Posts tagged ‘return on investment’

Do you know what your social media strategy is?

So you’ve probably heard so much about social media lately.

I know that I’m beginning to get sick of hearing about it, however it is currently a necessity in the online marketing world as your voice may not be heard if you don’t.

If your fresh to the online marketing area, here are 6 points to help you start to form your own social media strategy.

You want to:

  1. Sell your Services or Products
  2. Talk to or keep  your client base or potential clients informed/updated
  3. Provide proof of your expertise in your field
  4. Increase your Google, Yahoo, Bing and other search engine rankings
  5. Make new venture partners
  6. Grow your network for potential referrals

So you may have one of those in mind or a mixture or potentially one that isn’t there (let me know, I’ll add it to the list!). If you do know what you want out of it, choose one that aligns to your business and has what you think is the biggest potential. Only then can you begin to record and analyse the return on investment for the time and effort or even money you spend implementing your strategy.

What to keep in mind is that the best strategies don’t happen overnight. You need to have patience and for best results show your passion for your field and be truthful.

I hope this helps some of you out there.

Alan Fair

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