Contact Multimedia Web Design Glasgow

So you’ve probably heard so much about social media lately.

I know that I’m beginning to get sick of hearing about it, however it is currently a necessity in the online marketing world as your voice may not be heard if you don’t.

If your fresh to the online marketing area, here are 6 points to help you start to form your own social media strategy.

You want to:

1. Sell your Services or Products
2. Talk to or keep  your client base or potential clients informed/updated
3. Provide proof of your expertise in your field
4. Increase your Google, Yahoo, Bing and other search engine rankings
5. Make new venture partners
6. Grow your network for potential referrals

So you may have one of those in mind or a mixture or potentially one that isn’t there (let me know, I’ll add it to the list!). If you do know what you want out of it, choose one that aligns to your business and has what you think is the biggest potential. Only then can you begin to record and analyse the return on investment for the time and effort or even money you spend implementing your strategy.

What to keep in mind is that the best strategies don’t happen overnight. You need to have patience and for best results show your passion for your field and be truthful.

I hope this helps some of you out there.

Alan Fair

Contact Multimedia

How does Search Engines, Social Media, Blogs, Directories, SEO, Articles, Video and Podcasts, Networking, Link Building, Newsletters (the list goes on) all relate to your own website?

I’ve had lots of clients that are confused by it all as they can’t figure out how it’s all related to each other. I have also attended a couple of network meetings that had some talks on the subject, these highlighted to me a need for a simplification of the concept. So I thought I would make a visual representation of the most popular abstract concepts.

The image below shows the main/popular methods and essentially how they can relate to your own website. There are many more options that could be added, but these are the ones mostly talked about by my clients.

One of the biggest realisations of the visual below is that Social Media is fast becoming it’s own form of a people and content search engine outside of search engines like Google, Yahoo and Bing.

Why don’t you make a comment on the post and I’ll try to update it if there is space or I’ll create a second one to cover the others, like say traditional marketing media (flyers, brochures etc…).